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  • Understanding Google Analytics and Adwords

    “Understanding Google Analytics and Adwords” 

    Tuesday, June 19, 2018 - 12:00pm - 1:30pm

    Presented by our Lunch & Learn program as part of the Chamber of Commerce Professional Development Series, a monthly series offering educational and timely topics for discussion.

  • Watch us live on Facebook!

    Couldn't get away from the office to make it to the panel? No problem!

    Watch all the action here in our Facebook Livestream.

     

     

  • Scott has a few other tips that you can do right now to ensure that your clients' Google experience is top-notch:

    1. Your site has to load fast - you don't want people to wait too long for your site to load! Why? Scott says that you will get penalized by google from a ranking and end user experience.

    You can check your site's speed here: https://testmysite.thinkwithgoogle.com/

    2.  Is your site mobile friendly? More people search on a mobile device that a laptop or desk-top computer.

    Use this tool below to make sure your site passes the google mobile friendly test: https://search.google.com/test/mobile-friendly

     

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  • ON-LINE LEARNING

    We have partnered with the Oak Park Public Library to bring you a curated series of on-line trainings to complement the information presented during the panel discussion.

    Mobile Marketing: Creating a Strategy

    Mobile is now a critical component of any business's marketing strategy. In this course, learn how mobile plays into your customer's journey and how to craft a smart marketing strategy around mobile. Industry analyst and marketing expert Noah Elkin walks you through the current mobile landscape and explains how to develop a framework for marketing, selling, and  engaging on mobile. He goes over ways to gain audience insights and research the competition—and uses that data to shape your strategy.

     

    Product Management: Building a Product Strategy

    Behind every successful product there is a clear strategic vision that takes both market and customer needs into account. Essentially, strategy is the set of choices a company makes in  order to achieve its objectives. These choices include which products to develop, which market segments to focus on, how to differentiate, how to price, how to position, and more. Learn a step-by-step process for creating a smart, thoughtful strategy, and explain how to build support for it.

     

    Online Marketing Foundations: Digital Marketing Research

    Consumers and companies leave valuable data all over the web. The course aims to teach practical ways of carrying out digital marketing research, and putting that data to good use.

     

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    These classes and more can be found at LYNDA.COM (brought to you by LinkedIn).

    Requirements: All courses require internet access, your OPPL Library Card Number and PIN. When you first access Lynda.com, you will be asked to create an account using an email address.