ON-LINE LEARNING
We have partnered with the Oak Park Public Library to bring you a curated series of on-line trainings to complement the information presented during the panel discussion.
Mobile Marketing: Creating a Strategy
Mobile is now a critical component of any business's marketing strategy. In this course, learn how mobile plays into your customer's journey and how to craft a smart marketing strategy around mobile. Industry analyst and marketing expert Noah Elkin walks you through the current mobile landscape and explains how to develop a framework for marketing, selling, and engaging on mobile. He goes over ways to gain audience insights and research the competition—and uses that data to shape your strategy.
Product Management: Building a Product Strategy
Behind every successful product there is a clear strategic vision that takes both market and customer needs into account. Essentially, strategy is the set of choices a company makes in order to achieve its objectives. These choices include which products to develop, which market segments to focus on, how to differentiate, how to price, how to position, and more. Learn a step-by-step process for creating a smart, thoughtful strategy, and explain how to build support for it.
Online Marketing Foundations: Digital Marketing Research
Consumers and companies leave valuable data all over the web. The course aims to teach practical ways of carrying out digital marketing research, and putting that data to good use.
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These classes and more can be found at LYNDA.COM (brought to you by LinkedIn).
Requirements: All courses require internet access, your OPPL Library Card Number and PIN. When you first access Lynda.com, you will be asked to create an account using an email address.
