Understanding Google Analytics and Adwords
Presenter: TBA
June 19, 2018
With people worldwide doing 3.5 billion Google searches a day, its advertising feature can be a powerful tool for marketing. And since no one (aside, perhaps, from Google) has unlimited funds for marketing, it makes sense to understand how people are finding your business online, and how they're using what they find. Join us to learn from local experts on Google Adwords and Analytics!
Advertising through Facebook
Presenter: TBA
October 16, 2018
Facebook claims more than 2 billion monthly users, and has an incredible amount of personal data on those users. One valuable bit of data is knowing where those users are, which with other information allows Facebook to place hyperlocal ads that are useful to small business. Come learn how to make the most cost-effective use of Facebook advertising!