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A huge THANK YOU to this trio for letting us in on the secrets to success!
Listed from left to right:
Elise Stein, Chuba Creative
Chris Shaw, Poaster
Michelle Elfvin, Chicago Parent
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Catch all the info on YouTube!
Couldn't get away from the office to make it to the panel? No problem!
We filmed all the action so you won't miss out, so head over to our YouTube channel:
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We asked our speakers to tell us what their go-to books, website, apps, coaches and strategies were. Here is what they recommended:
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FB page: My vote goes to Tasty. I spend far too long watching their accelerated cooking videos drooling over future things I plan on making but never actually get to. From a more businessy video standpoint, I really appreciate Wistia for their usage insights.
App: FB/Redfin/Notes
Business coach: He’s not a business coach per say, but we enjoy watching Casey Neistat and see him as a quasi-pioneer in the vlogging market.
Podcast: The Daily
Helpful Video Sites: Rev.com → adds captioning to your videos and at $1/minute of video you can’t beat the price.
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Favorite web sites:
Amiba.net (American Independent Business Alliance)
Islr.org (Institute for Local Self Reliance)https://www.indieretailermonth.com/ (Independent Retailer Month)
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Favorite book: You Are a Badass Mom by Steffani LeFevor
App: Lightroom or A Color StoryMagazine: Chicago ParentWebsite: Cupcakes & CashmereSpeaker: Anything on Ted Talks
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ON-LINE LEARNING
We have partnered with the Oak Park Public Library to bring you a curated series of on-line trainings to complement the information presented during the panel discussion.
Mobile Marketing: Creating A Strategy
Mobile is now a critical component of any business's marketing strategy. In
this course, learn how mobile plays into your customer's journey and how to craft a smart marketing strategy around mobile. Industry analyst and
marketing expert Noah Elkin walks you through the current mobile
landscape and explains how to develop a framework for marketing, selling,
and engaging on mobile. He goes over ways to gain audience insights and
research the competition—and uses that data to shape your strategy.Online Marketing Foundations: Digital Marketing Research
Consumers and companies leave valuable data all over the web. The course aims to teach practical ways of carrying out digital marketing research, and putting that data to good use. Consumers and companies leave valuable data all over the web. The course aims to teach practical ways of carryingout digital marketing research, and putting that data to good use.
These classes and more can be found at LYNDA.COM (brought to you by LinkedIn).
Requirements: All courses require internet access, your OPPL Library Card Number and PIN. When you first access Lynda.com, you will be asked to create an account using an email address.