News

When the Market Slows, Your Website Shouldn't

Turbulence in the economy tends to cast a long shadow over small businesses. But even during downturns, customers still need things—they just become more selective in how they spend. This shift opens the door for savvy businesses to meet people where they are, especially online. A company’s website, often neglected or underutilized, can become a strategic lifeline for growth and loyalty when budgets get tight. Turn the Homepage Into a Point of Empathy When wallets tighten, what customers look for shifts