This isn’t about marketing fluff. It’s about unlocking the psychological blueprint that makes people remember, follow, and believe in your brand. Archetypes aren’t cute labels—they’re story engines. Let’s find yours and use it to punch through the noise.

Come to this compelling session and leave with practical action steps to amplify your business.  We'll discuss building brand identity, using archetypes as strategic tools, and powering connections through authenticity.  

Meet our Panelist: 
Kim Jursa



Kim Jursa is a brand growth strategist known for crafting bold strategies and compelling creative solutions.

Her clients span the spectrum—from scrappy startups to global heavyweights like Unilever, PepsiCo, Starbucks, and Mars. Whether the challenge lies in fintech, foodtech, gaming, or health and wellness, Kim turns business complexity into brand clarity, delivering brand visions that captivate and connections that resonate.

Beyond the boardroom, Kim fuels the next wave of entrepreneurial talent. As a volunteer Brand Mentor at 1871 Chicago and gBeta accelerator, she empowers founders to challenge the status quo. She is also co-founding a Parent Community for Neurodiverse Kids that connect special need parents with dedicated advisors.

Kim’s work doesn’t fit neatly into a box, it’s never about tweaking the status quo; it’s about completely reframing what’s possible. 

Meet our 2025 WIB group co-chairs: