BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20250613T140000Z DTEND:20250613T153000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Women in Business | Brand Strategy DESCRIPTION:Brand Archetypes: "Unleash the Brand Beneath the Brand"\n\n\n\nThis isn't about marketing fluff. It's about unlocking the psychological blueprint that makes people remember\, follow\, and believe in your brand. Archetypes aren't cute labels they're story engines. Let's find yours and use it to punch through the noise.\n\nCome to this compelling session and leave with practical action steps to amplify your business. We'll discuss building brand identity\, using archetypes as strategic tools\, and powering connections through authenticity. \n\nMeet our Panelist: \n\nKim Jursa\n\n\n\n\n\n\n\nKim Jursa is a brand growth strategist known for crafting bold strategies and compelling creative solutions. \n\nHer clients span the spectrum from scrappy startups to global heavyweights like Unilever\, PepsiCo\, Starbucks\, and Mars. Whether the challenge lies in fintech\, foodtech\, gaming\, or health and wellness\, Kim turns business complexity into brand clarity\, delivering brand visions that captivate and connections that resonate.\n\nBeyond the boardroom\, Kim fuels the next wave of entrepreneurial talent. As a volunteer Brand Mentor at 1871 Chicago and gBeta accelerator\, she empowers founders to challenge the status quo. She is also co-founding a Parent Community for Neurodiverse Kids that connect special need parents with dedicated advisors. \n\nKim's work doesn't fit neatly into a box\, it's never about tweaking the status quo\; it's about completely reframing what's possible. \n\nMeet our 2025 WIB group co-chairs: \n\nMarcy Miller / Founder & Facilitator\, Collective Works Consulting\n\nJudy Seals / CEO & Nurse Practitioner\, Synergy Integrative Health & Wellness\n\nJocelyn Calles / Co-Owner\, Las Flores Laundromat\n\n\n\n\n\n\n\nWhere is it? \n\nThe Sheridan of River Forest is graciously hosting us! \n\nThe Sheridan is a premiere active senior and memory care community.\n\nComplimentary parking is available in the adjacent lot with entrance on Chicago Avenue.\n\n\n\n\n\nWhat To Expect...\n\nPlease come as you are. Skirt and office blazer or hoodie and leggings\, we are thrilled you are joining us. Coffee and tea will be available.\n\n\n\n9:00-9:15AM - network\, socialize\, gather refreshments\, and find your seat. \n\n9:15-10:30AM - program\n\nIf you need to arrive a few minutes late or leave a few minutes early\, please still join us! We get it\, we all have things to do. \n\n\n\n \n\nWant more information on Women In Business?\n\nContact Melissa Mallinson at mmallinson@oprfchamber.org to learn more about the OPRF Chamber Women in Business Affinity Group. X-ALT-DESC;FMTTYPE=text/html:


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\nBrand Archetypes: "\;Unleash the Brand Beneath the Brand"\;

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This isn&rsquo\;t about marketing fluff. It&rsquo\;s about unlocking the psychological blueprint that makes people remember\, follow\, and believe in your brand. Archetypes aren&rsquo\;t cute labels&mdash\;they&rsquo\;re story engines. Let&rsquo\;s find yours and use it to punch through the noise.

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Come to this compelling session and leave with practical action steps to amplify your business. \; We'\;ll discuss building brand identity\, using \;archetypes as strategic tools\, and powering connections through authenticity. \; \;

\n\n

Meet our Panelist: \;
\nKim Jursa
\n
\nPhoto of Kim Jursa
\n
\nKim Jursa is a brand growth strategist known for crafting bold strategies and compelling creative solutions.

\n\n

Her clients span the spectrum&mdash\;from scrappy startups to global heavyweights like Unilever\, PepsiCo\, Starbucks\, and Mars. Whether the challenge lies in fintech\, foodtech\, gaming\, or health and wellness\, Kim turns business complexity into brand clarity\, delivering brand visions that captivate and connections that resonate.

\n\n

Beyond the boardroom\, Kim fuels the next wave of entrepreneurial talent. As a volunteer Brand Mentor at 1871 Chicago and gBeta accelerator\, she empowers founders to challenge the status quo. She is also co-founding a Parent Community for Neurodiverse Kids that connect special need parents with dedicated advisors.

\n\n

Kim&rsquo\;s work doesn&rsquo\;t fit neatly into a box\, it&rsquo\;s never about tweaking the status quo\; it&rsquo\;s about completely reframing what&rsquo\;s possible. \;

\n\n

Meet our 2025 WIB group \;co-chairs: \;

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\nMarcy Miller / Founder &\; Facilitator\, Collective Works Consulting
\nJudy Seals / CEO &\; Nurse Practitioner\, Synergy Integrative Health &\; Wellness
\nJocelyn Calles / Co-Owner\, Las Flores Laundromat
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\nWhere is it? \;

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The Sheridan of River Forest \;is graciously hosting us! \;
\nThe Sheridan is a premiere active senior and memory care community.
\nComplimentary parking is available in the adjacent lot with entrance \;on Chicago Avenue.

\n\n


\n

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What To Expect...

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Please come as you are. Skirt and office blazer or hoodie and leggings\, we are thrilled you are joining us. Coffee and tea will be available.
\n
\n9:00-9:15AM \;- network\, socialize\, gather refreshments\, and find your seat. \;
\n9:15-10:30AM - program
\nIf you need to arrive a few minutes late or leave a few minutes early\, \;please \;still join us! We get it\, we all have things to do. \;

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Want more information on Women In Business?

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Contact Melissa Mallinson \;at mmallinson@oprfchamber.org \;to learn more about the OPRF Chamber Women in Business Affinity Group.
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\n LOCATION:800 N Harlem River Forest Parking in Rear Lot UID:e.1821.43029 SEQUENCE:3 DTSTAMP:20260430T012310Z URL:https://www.oprfchamber.org/events/details/women-in-business-brand-strategy-43029 END:VEVENT END:VCALENDAR