Brand Archetypes: "Unleash the Brand Beneath the Brand"

This isn’t about marketing fluff. It’s about unlocking the psychological blueprint that makes people remember, follow, and believe in your brand. Archetypes aren’t cute labels—they’re story engines. Let’s find yours and use it to punch through the noise.

Come to this compelling session and leave with practical action steps to amplify your business.  We'll discuss building brand identity, using archetypes as strategic tools, and powering connections through authenticity.  

Meet our Panelist: 
Kim Jursa



Kim Jursa is a brand growth strategist known for crafting bold strategies and compelling creative solutions.

Her clients span the spectrum—from scrappy startups to global heavyweights like Unilever, PepsiCo, Starbucks, and Mars. Whether the challenge lies in fintech, foodtech, gaming, or health and wellness, Kim turns business complexity into brand clarity, delivering brand visions that captivate and connections that resonate.

Beyond the boardroom, Kim fuels the next wave of entrepreneurial talent. As a volunteer Brand Mentor at 1871 Chicago and gBeta accelerator, she empowers founders to challenge the status quo. She is also co-founding a Parent Community for Neurodiverse Kids that connect special need parents with dedicated advisors.

Kim’s work doesn’t fit neatly into a box, it’s never about tweaking the status quo; it’s about completely reframing what’s possible. 

Meet our 2025 WIB group co-chairs: 

Where is it? 

The Sheridan of River Forest is graciously hosting us! 
The Sheridan is a premiere active senior and memory care community.
Complimentary parking is available in the adjacent lot with entrance on Chicago Avenue.

What To Expect...

Please come as you are. Skirt and office blazer or hoodie and leggings, we are thrilled you are joining us. Coffee and tea will be available.

9:00-9:15AM - network, socialize, gather refreshments, and find your seat. 
9:15-10:30AM - program
If you need to arrive a few minutes late or leave a few minutes early, please still join us! We get it, we all have things to do. 

Want more information on Women In Business?

Contact Melissa Mallinson at mmallinson@oprfchamber.org to learn more about the OPRF Chamber Women in Business Affinity Group.



 

Fees & registration details

Free to all Members. $20 for non-members.