OPRF Chamber RFP: Visual Identity Refresh

The OPRF Chamber of Commerce is seeking to upgrade its brand strategy and visual identity by streamlining the multiple logos used for special events, programs and potentially corporate brand. We are seeking an experienced graphic design firm to create for us family of images that work well together and present a consistent brand message for our organization.

Currently, the Chamber is planning ten special events in 2018, some with existing logos that need review and some new events without any logos at all. We also run multiple programs and prepare regular communications all of which would benefit from a standardized, professional, consistent look and feel in our digital and print marketing collateral.

Building off the Chamber Marketing Committee's branding research conducted and 2016, its "branding kit" presented in 2017 and information gleaned from the Chamber's 2017 field work with area business districts, the chosen vendor will present options for design and brand imagery that tells a story and evokes the core values of the Chamber across this family of logos, images, signage, newsletter templates, stationery, etc.

We are not looking for a wholesale brand relaunch, nor are we interested in completely replacing the primary Chamber logo. However, we are interested in seeing an "updated" or "refreshed" look, which could include recommendations as to typography, color palette and modest alterations to the current corporate logo design. That said, tying the event and program logos and our electronic communication templates into the corporate brand and logo is the first priority.

Note that the vendor will be kept apprised of the concurrent rebranding efforts for the Village of Oak Park. This effort is outside the Chamber, but may result in the need for the Chamber to incorporate elements of the Village of Oak Park's new logo and brand into the Chamber's own marketing collateral when preparing posters, flyers, web pages, emails, etc.

As a small nonprofit membership organization with a small budget, we at the OPRF Chamber of Commerce are excited to hear from vendors interested in community, small business and creative solutions for firms with limited resources. Thank you for your interest in this project.