Subject: bringing your business back
April-June 2020
Marketing Reopening - updates on
-Email your client base
-Social media posts
-Web site
-Window signs
-Google
-Yelp
-Market hours and sanitation practices
-Sign up for the Chamber Covid-19 Safety Pledge
Overall principles - Maximizing sales while minimizing:
- Customer proximity to each other
- Staff proximity to each other
- Customer contact with surfaces/objects/spaces requiring cleaning
Practices:
-Socially distanced people numerical capacity, include employees, have a plan for managing
-Scheduling appointments
-Special hours for vulnerable people
-Document practices for liability reasons
-Create waiting area for those having to wait to be served
-How do you minimize the time spent in store by a customer, to allow more to come in
-How do you minimize touch of items, by staff or customers - put things out of reach so they don't get pawed so much
Food Industry & Possibly other Industries...
-Continue to think of takeaway practice
-Create to-go windows to reduce number of people coming in
-Get quick-park places for people just stopping in to pick something up
-Schedule staff in separate rotating teams to minimize number of contacts
-What type of cleaning can you do DIY and what do you hire pros for?
-Close off some areas to public to limit people-exposure
-Minimizing those working in space reduces both risk and cleaning
-Internal communications could still be done virtually even with return to office to minimize in-person contact
-Consider bathroom/breakroom cleaning procedures
-Think about family meals to go, other family-size to go
-Fewer items on menus, it's OK to run out of things, use FOMO to your advantage, make people order in advance
-Offers curated experiences
-Think of staff appreciation gifts
Things to think about:
-Staff training on sanitation and social distancing practices
-Obtain materials needed for new plans
-Adjust hours to allow staff time on cleaning, etc.
-Add staff - someone to open the door for folks, issue gloves and hand sanitizer?
-Other ideas so customers need not touch (POS system?) and how can you minimize touching?
-Space modifications:
-sneeze shields for cash registers
-widen aisles to allow socially-distanced passage
-one-way aisles; plan for traffic flow
-mark floors for checkout social distancing
-keep front door open so no one has to touch it
-adopt any outdoor areas as retail/service space
-Rotate stock so that stuff touched by customers sits in back for a couple of days to let germs die
-Continued curbside pickup, delivery service for customers while also doing in-store - address staffing needs
-Security considerations with open doors and everyone wearing masks?
Customer Psychology:
-Customers may not be ready to come back just because it's legal - communicate willingness to continue noncontact/remote service
-People are ready for positivity, brightness, joy - keep it in mind in advertising, product mix, etc.
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