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UID:tenant-1123-event-93890@chamberhive.com
DTSTAMP:20261108T085000Z
LAST-MODIFIED:20261108T085000Z
DTSTART:20250613T140000Z
DTEND:20250613T153000Z
SUMMARY:Women in Business | Brand Strategy
LOCATION:800 N Harlem River Forest Parking in Rear Lot
DESCRIPTION:Brand Archetypes: "Unleash the Brand Beneath the Brand" This is
 n’t about marketing fluff. It’s about unlocking the psychological blue
 print that makes people remember\, follow\, and believe in your brand. Arc
 hetypes aren’t cute labels—they’re story engines. Let’s find yours
  and use it to punch through the noise. Come to this compelling session an
 d leave with practical action steps to amplify your business. We'll discus
 s building brand identity\, using archetypes as strategic tools\, and powe
 ring connections through authenticity. Meet our Panelist: Kim Jursa Kim Ju
 rsa is a brand growth strategist known for crafting bold strategies and co
 mpelling creative solutions. Her clients span the spectrum—from scrappy 
 startups to global heavyweights like Unilever\, PepsiCo\, Starbucks\, and 
 Mars. Whether the challenge lies in fintech\, foodtech\, gaming\, or healt
 h and wellness\, Kim turns business complexity into brand clarity\, delive
 ring brand visions that captivate and connections that resonate. Beyond th
 e boardroom\, Kim fuels the next wave of entrepreneurial talent. As a volu
 nteer Brand Mentor at 1871 Chicago and gBeta accelerator\, she empowers fo
 unders to challenge the status quo. She is also co-founding a Parent Commu
 nity for Neurodiverse Kids that connect special need parents with dedicate
 d advisors. Kim’s work doesn’t fit neatly into a box\, it’s never ab
 out tweaking the status quo\; it’s about completely reframing what’s p
 ossible. Meet our 2025 WIB group co-chairs: Marcy Miller / Founder & Facil
 itator\, Collective Works Consulting Judy Seals / CEO & Nurse Practitioner
 \, Synergy Integrative Health & Wellness Jocelyn Calles / Co-Owner\, Las F
 lores Laundromat Where is it? The Sheridan of River Forest is graciously h
 osting us! The Sheridan is a premiere active senior and memory care commun
 ity. Complimentary parking is available in the adjacent lot with entrance 
 on Chicago Avenue. What To Expect... Please come as you are. Skirt and off
 ice blazer or hoodie and leggings\, we are thrilled you are joining us. Co
 ffee and tea will be available. 9:00-9:15AM - network\, socialize\, gather
  refreshments\, and find your seat. 9:15-10:30AM - program If you need to 
 arrive a few minutes late or leave a few minutes early\, please still join
  us! We get it\, we all have things to do. Want more information on Women 
 In Business? Contact Melissa Mallinson at mmallinson@oprfchamber.org to le
 arn more about the OPRF Chamber Women in Business Affinity Group. Fees & r
 egistration details Free to all Members. $20 for non-members.\n\nhttps://w
 ww.oprfchamber.org/events/93890
URL:https://www.oprfchamber.org/events/93890
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